I’m a senior creative who builds ideas, visual systems, and campaigns for brands that want to feel culturally relevant and genuinely human. Over the past several years, I’ve helped shape and evolve the Vital Proteins brand inside a fast-paced, agency-style creative department, leading integrated work across digital, social, retail, and experiential channels from concept through execution.

Before that, I designed and art-directed work for brands including Peloton, Hinge, Udemy, and The Bay Club Co. Health, wellness, and performance show up throughout my career, but what actually drives me is culture. I’m interested in work that has a clear point of view, understands its moment, and knows when to say less.

I care deeply about how ideas come to life. I believe great creative happens when typography, imagery, motion, and narrative work together with intention, and when teams feel trusted, curious, and invested in the work. I like staying close to the details while helping shape where the work goes next.

tl;dr
I like making thoughtful work with humans who care about what they’re building and each other. (I also like to make thoughtful work with my future AI overlords, should they have me.)