Stay vital
Vital Proteins 360 Product Launch Campaign
Stay Vital was our moment to reclaim our brand voice, get back to our roots in a fresh way, and launch a new product that showed the consumer they have that "it factor" within them.
From the beginning, Vital Proteins redefined the category with collagen that helps you move your best, not just look your best. We put those benefits into a protein shake and created a campaign that disrupted the scroll with unexpected visuals and relatable moments that made people pause, look twice, and rethink their routine.
As our biggest swing of the year, every touchpoint was designed to do one thing:
stop you in your tracks and invite collagen back into your protein ritual.
:15 “Goals”
:15 “Age Powerfully”
:15 “Serve”
:10 YouTube/Social Bumper
Social CGI
Digital OOH
Social Teaser
Social :10
OOH // Colossal Media
Directors // The Coles @ Prettybird
Editor // Talia Pasqua @ Cabin
Finishing // Shepard
Mix // Sonic Union
Art Director // Erika Fisher
Writer // Nechama Muchnik
Designer // Megan Snelton
GCD // Steph Hayden
Producer // Luke Rzewnicki & Mallory Sohmer
ECD // Josh Leutz
Photographers // Mike Kazik & Jimmy Marble
OOH Wheatpastings
US Open Sponsorship
credits
Directors // The Coles @ Prettybird
Editor // Talia Pasqua @ Cabin
Finishing // Shepard
Mix // Sonic Union
Art Director // Erika Fisher
Writer // Nechama Muchnik
Designer // Megan Snelton
GCD // Steph Hayden
Producer // Luke Rzewnicki & Mallory Sohmer
ECD // Josh Leutz
Photographer // Mike Kazik & Jimmy Marble
